Turn people who find you on Google Search and Maps into new customers with a Business Profile for your storefront or service area.
Client
Industry
Technology
Role
Lead Designer
Deliverables
Strategy
Team Leadership
UX Design
User Testing
Improving business profiles
Google My Business (GMB) has been a cornerstone in enabling businesses to build a distinctive online presence on Google Search and Maps. Now, with a new moniker - Google Business Profile - it has evolved into a multi-faceted tool tailored for restaurants, hotels, healthcare and service businesses.
The challenge
As the lead for Google Business Profile, I led a team of designers tasked with redefining how businesses can effortlessly create and enhance their profiles and bring a fresh perspective to the platform. Our primary goal was to streamline the process and empower businesses of all sizes - whether local, regional, national or international.
Creating tailored experiences
Our approach involved a meticulous breakdown of the user journey, with a focus on restaurants, retail and services. This segmentation allowed us to delve into the unique needs and expectations of different business types. We engaged with a wide range of businesses and gained valuable insights into what really matters to them.
User-centric design
By understanding the nuances of each industry segment, we curated a user-centric design that resonated with the diverse clientele. From the challenges faced by restaurants in showcasing their ambience through imagery, to the retail sector's need for visual merchandising, our solutions were tailored to address these specific pain points.
Impact across industries:
In addition to streamlining the profile creation process, the redesigned Google Business Profile introduced features that specifically address the unique needs of each commerce. The result? A product that transcends industries and makes a meaningful impact on businesses, regardless of type or size.
Tangible results
Following the redesign, the impact on both the product and the site has been significant:
- 24% increase in profile creation speed: The streamlined process has significantly accelerated the creation of business profiles, reducing the time it takes for businesses to establish their online presence.
- 30% increase in image engagement: With a more intuitive and visually appealing design, businesses experienced a significant increase in user engagement with uploaded images, increasing their online visibility.
- 30% increase in user satisfaction ratings: User feedback following the redesign showed a significant increase in satisfaction, with businesses expressing greater ease and satisfaction in managing their profiles.
We've paved the way for businesses to not only exist online, but to thrive with an enriched digital identity. And we ensure that businesses around the world have a powerful and easy-to-use tool to showcase their unique offerings on the world's largest search engine.
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