There's always a new way to do things. We never rest until we find it, so you can have the simple, efficient, exciting, and fair bank you desire.
Client
Lulo bank
Industry
Fintech
Role
Head of design
Deliverables
Design Strategy
Team Leadership
Product Vision
User Experience Guidelines
Quality Assurance
Creating a new generation of banks.
Imagine creating an entirely new bank from scratch, one that simplifies the complex and solves everyday financial problems through technology. This is how Lulo bank was born: an extraordinary project that combined a passion for design, the ambition to disrupt banking and the strength of one of the world's most important financial giants
Our Goal:
To create a product that would be used by more than a million people, completely eliminating the tedious queues and paperwork associated with traditional banking. We wanted this product to not only be digital, but to be the perfect solution to people's real needs, making their financial lives easier and more satisfying.
Role and contribution
As Head of Design at Lulo bank, I led the creation of exceptional processes. Working with creatives, strategists and project managers, we designed cohesive and accessible experiences that focused on customer needs and aligned with business goals. My role was to drive bold and consistent user experiences across all channels, taking into account both customer goals and technical limitations.
Catalyst for change
Transforming an organization is not a destination, but a continuous journey. We fostered a culture of innovation and growth that focused on user-centered design, connecting emotionally with employees and fostering a collective purpose. Implementing effective change meant understanding employees' motivations and addressing their concerns, much like connecting with customers.
Design process
I'm proud to say that our design process at Lulo bank has always been meticulous and, in most cases, simply ideal! From the beginning, user research was the pillar on which we based all our decisions. Whether we had little or a lot of time, this research was always our unfailing guide.
Our days were filled with exciting internal workshops where we let creativity and innovation soar. These spaces were vital to our daily routine, allowing us to develop new solutions and approaches.
Our Key to success
Here's "the secret" that made all the difference: user testing. This stage provided us with invaluable insights, showing us clearly how we needed to adjust the product or, in some cases, even abandon ideas that didn't meet our users' expectations. It was like having a GPS that guided us towards design excellence, always in line with what our audience expected and needed.
Recognitions
The efforts in design and user experience have been recognized with prestigious awards. In 2022, Lulo bank won the IF Design Award in the User Interface and Digital Media Interfaces categories, and in 2023 it won three "Lápiz de Acero" awards in UI Interface App and Website categories.
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