Compelling insights. Big ideas. Creative inspiration. Put Google research and data behind your thinking.
Client
Industry
Technology
Role
Lead Designer
Deliverables
Strategy
Information Architecture
Wireframing + Prototyping
Visual Design
Illustration
About Think With Google
In the ever-evolving landscape of digital innovation in the marketing industry, staying ahead requires a fusion of data, analysis and insight. This was the driving force behind Think with Google, our platform for sharing knowledge and inspiration with marketers around the world.
The challenge
More than a year of my tenure as Lead Designer at Think With Google was dedicated to a monumental task: leading the complete redesign of our website. Working closely with a team of three talented designers, our goal was to reimagine how information can be seamlessly shared across the globe through design.
Strategy and execution
I was responsible for creating the UI kit, shaping the illustrations, orchestrating the interactions and integrating the core products essential to marketers such as Google Trends, Find My Audience and Market Finder. It wasn't just about aesthetics; it was about creating an immersive user experience that would resonate across continents and cultures.
A continual journey
Once the new design went live, the journey didn't stop. It was only the beginning of an ongoing iterative process. We delved into refining various components - from video and audio interfaces to improving search functionality. We also ventured into creating novel interactions that would not only enhance the Think With Google experience, but also extend to other Google platforms. This involved replicating and enhancing these interactions across multiple Google sites, including the audio player and personalized recommendations.
Impact and iteration
The launch of the redesign marked a turning point, but it was the ongoing iteration that truly transformed the user experience. We carefully monitored feedback, analyzed user metrics and refined features to meet evolving user needs. Following the redesign, Think With Google experienced a significant
- 35% increase in user engagement: Improved UI/UX elements resulted in longer user interactions and increased page views, indicating improved user satisfaction and engagement.
- 30% increase in global user accessibility: The revamped design transcended language and cultural barriers, resulting in a significant increase in international user traffic and engagement.
- 20% increase in click-through rates (CTRs): Streamlined navigation and improved call-to-action placements contributed to a remarkable increase in CTRs, amplifying user interactions across the platform.
- Retention rates improved by 25%: Iterative improvements and personalized recommendations increased user retention, fostering a loyal and engaged user base.
Summary
Our journey with Think With Google was more than a redesign; it exemplified the power of user-centered design to foster connections and deliver transformative experiences. This iterative process not only improved Think With Google, but also extended its influence across Google's platforms, providing marketers around the world with cutting-edge insights and tools to navigate the dynamic digital marketing landscape.
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